EBooks: changing the publishing industry, PwC

PwC

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Are consumers aware of the possibility of 

taking their library with them everywhere? 

What do they think of electronic reading 

devices? What product characteristics are 

important for them? Are they willing and 

prepared to purchase eBooks in the future? 

If so, at what price? Are there regional 

differences among eBook and eReader 

consumers in the United States, UK, 

Germany, and the Netherlands? What are 

the reasons for such differences? 

In order to be in a position to answer these 

and other questions, PwC has carried out 

a quantitative survey of end customers in 

the aforementioned countries. An online 

questionnaire was used to interview 1,000 

people between 18 and 65 in each of the 

surveyed countries.