EBooks: changing the publishing industry, PwC

Foreword

Werner Ballhaus

Industry Leader  

Technology, Media & Telecommunications 

Germany

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PwC

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Turning the Page: The Future of eBooks

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Contents

Foreword

Management summary ............................2

Current situation .....................................4

1.    The Book Market ..........................................4

2.    The Digital Book: Market of the Future? .......4

2.1  eBooks  ........................................................4

2.2  Electronic Reading Devices  .........................5

2.3  Market Overview: A Market or a Niche?.. .....8

2.4 Taxation of eBooks: Artificial Price Driver ..10

2.5  Value Chain and Revenue Models ..............10

What do the experts say? .......................12

1.1  eBooks: An Opportunity orRisk? ................12 

1.2  Market Drivers ...........................................13

1.3  Market Barriers ..........................................13

1.4  Pricing and Distribution Models .................14

1.5  eReaders or Tablets? ..................................15

1.6  Looking to the Future .................................15

1.7  Challenges Facing Companies ....................15

Discussion: Electronic Newspapers 

and Magazines .................................................16

What do customers want? ......................18

1.1  Popularity of eBooks and eReaders ............18 

1.2  Revenue Models  ........................................22

1.3  Purchase Intentions: Tablet or eReader? ....25

1.4  The  Future ................................................27

Outlook and recommended action ......28

1.  The Situation in the Year 2015 ............... 28

2.     Critical Factors of Success for Different

        Business Models ..................................... 29

2.1   Publishers .............................................. 29

2.2  Physical Bookstores ............................... 31

2.3   Online Stores ......................................... 31

2.4   Device Manufacturers ............................ 31

2.5  Intermediaries ....................................... 32

3.   Conclusion ............................................ 32

Methodology ......................................33

1.   Analysis Framework ..................................33

2.   Timescale and Method ........................... 33

3.   Expert Interviews .................................. 33

4.   Consumer Survey .................................. 33

Bibliography .......................................34

About us .............................................34

Contacts .............................................34

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