Disertacion doktorate në temë: Aplikimi strategjive të marketingut në Institucionet e Arsimit të Lart në Maqedoni dhe ndikimi i tyre në tërheqjen e studenteve të rinj Kandidat: Udhëheqës akademik: Teuta Veseli-Kurtishi Prof dr



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58 Kotler et Amstrong, Marketing management”,Pari, 2012. F. 625-630.

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61 Dana-Nicoleta Lascu and Kenneth E. Cloë, Essentials of Marketing (Mason, OH: Atomic Dog

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64 Maringe, F., Gibbs, P., punim i cituar, pp. 3.

65 Kotler P, Fox K, punim i cituar, 1995 pp. 11

66 Kotler P, Fox K, punim i cituar, pp 11.

67Kotler P, Fox K, punim i cituar, pp 7.

68 Maringe, F., Gibbs, P., punim i cituar, pp. 4.

69 Përshtatur sipas Kotlerit P, Fox K, punim i cituar , pp. 10.

70 Kotler P, Fox K, punim I cituar, 1995 pp. 40

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72Përshtatur sipas Kotler P, Fox K, punim i cituar, pp. 396.

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78 Kotler,P., Fox,K., punim i cituar, pp.101.

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81 Përshtatur sipas Kotler P, Fox K, punim i cituar, pp. 432.

82 Zeithaml, V, A., Bitner, M,J., Gremler, D., punim i cituar, pp. 386

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85 Canterbury, R.M., Hawes, J.M. (2007) “Marketingu në Arsimin e Lartë”, Journal of College Admission, marrë nga sajti WWW.findarticles.com, o5.04.2009.

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106 SAUNDERS, M., LEWIS, P. & THORNHILL, A. (2007), Research Methods for Business Students, 4th edition. Harlow, England: Pearson Education Limited, pp. 132-134.

107 CRESWELL, J. (2009), Research design: Qualitative, quantitative, and mixed methods approaches, third edition. London, United Kingdom: SAGE Publications, Inc, p. 3.

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123 BRYMAN, A. (2008), Social Research Methods, third edition. Oxford: Oxford University Press,p. 12.

124 CRESWELL, J. (2009), Research design: Qualitative, quantitative, and mixed methods approaches, third edition. London, United Kingdom: SAGE Publications, Inc, p. 211.

125 SAUNDERS, M., LEWIS, P. & THORNHILL, A. (2007), Research Methods for Business Students, 4th edition. Harlow, England: Pearson Education Limited, p.312-313.

126 SAUNDERS, M., LEWIS, P. & THORNHILL, A. (2007), Research Methods for Business Students, 4th edition. Harlow, England: Pearson Education Limited, p.312.




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