Conduct of modern science– 2016 • Díl 1

21Nabiev H., Nabiev D. Organization o f advertising activities. Study guide. Tashkent - "Economy" - 2009.
-P. 78-79.
22 http://www.socreklama.ru. 2015 year, January, 18.
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Science without borders - 2020 ★ Volume 14
In today's world of electronic media, how much does advertising in print reach 
the audience? From this perspective, newspapers and magazines are more inactive than 
other media outlets that broadcast advertising.Nevertheless, newspapers pay special 
attention to advertising. In particular, it is important to emphasize the importance of 
social advertising.Experts list the following as advantages of social advertising in the 
newspaper:
1. Coverage of a wide audience;
2.Selectively attract the attention of those who read the newspaper daily and 
are interested in a particular ad;
3.Newspapers give advertisers considerable creative freedom. In this case, the 
level and type of attention to the volume and method of social advertising can be 
selected and changed as desired by the customer.The newspaper combines the features 
of social media.
4. The advertiser can take an active position and enter the consumer 
environment with the help of the newspaper. This could mean centralizing an 
advertising campaign into a single market or placing it in the national press.
5.The newspaper is an active means of disseminating information. Students 
familiarize themselves with the pages, mark or cut out articles, comment on the 
margins, review the content of the newspaper, and select the information that interests 
them.
However, advertising, especially the placement of social advertising in a 
newspaper, may not always yield the expected results. At the same time, the content of 
social advertising does not cover the public interest.Given these circumstances, experts 
note the following shortcomings of the newspaper as a means of advertising:
1.Limited choice. There is a choice. But that’s not enough, as most newspapers 
cover different levels of customer groups;
2. Relatively short “lifespan” of a newspaper ad;
3. Newspaper performance is quite strange as a reproduction;
4. Social advertising in a single newspaper can be published on a limited scale;
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