China Council for the Promotion of International Trade (ccpit) 2009 Preface



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Cultural, educational and sports goods industry


In 2008, cultural, educational and sports goods industry generated a proportion of 2.7% of total industrial output value of light industry. As a part of light industry, it includes cultural goods manufacturing, sports goods manufacturing, instrument manufacturing, toy manufacturing, and recreation goods and entertainment goods manufacturing.

The number of enterprising involved in cultural, educational and sports goods industry stood at 3,382 in 2004 and increased to 4,231 in 2008. The asset size was 90.7 billion yuan in 2004 and increased to 151.3 billion yuan in 2008. The industrial output value and sales revenue were 121.7 billion yuan and 119.3 billion yuan in 2004 and increased to 216.9 billion yuan and 205.9 billion yuan in November 2008. The contribution margin increased from 4.1 billion yuan in 2004 to 5.4 billion yuan in 2008. The number of employees increased from 108,000 persons in 2004 to 133,000 persons in 2008. The scale of this industry developed rapidly in the 5 years.

Figure 5 132 Scale growth of cultural, educational and sports goods industry 2004-2008


Item

Jan.-Nov. 2008

2007

2006

2005

2004

Number of enterprises

4231

4087

3633

3378

3382

Average annual employees (10,000 persons)

13.3

11.9

11.4

11.0

10.8

Total asset(100 million yuan)

1513

1366

1173

1015

907

Total industrial output value(100 million yuan)

2169

2099

1759

1482

1217

Industrial sales revenue(100 million yuan)

2059

2048

1724

1453

1193

Contribution margin(100 million yuan)

54

73

57

52

41

Source: China National Light Industry Council

The industrial output value of cultural, educational and sports goods industry reached 20.9 billion yuan in 2004 and increased to 40.3 billion yuan in 2008.The industrial output value of sports goods manufacturing was 32.5 billion yuan in 2004 and 69.5 billion yuan in 2008. The total output value of instrument manufacturing was 9.2 billion yuan in 2004 and 16.0 billion yuan in 2008. The total output value of toy manufacturing was 54.9 billion yuan in 2004 and 105.6 billion yuan in 2008. The total output value of recreation goods and entertainment goods manufacturing was 4.1billion yuan in 2004 and 7.0 billion yuan in 2008. In 2008, toy manufacturing generated 44% or the largest proportion of output value of the whole industry. Sports good manufacturing accounted for 29%, followed by cultural goods manufacturing, instrument manufacturing, and recreation goods and entertainment goods manufacturing.

Figure 5 133 Total output value of major sectors of cultural, educational and sports goods industry 2004-2008

Unit: 100 million RMB



Item

2008

2007

2006

2005

2004

Cultural goods manufacturing

403

389

315

264

209

Sports goods manufacturing

695

575

506

401

325

Instrument manufacturing

160

142

121

103

92

Toy manufacturing

1056

931

764

673

549

Recreation goods and entertainment goods manufacturing

70

62

53

42

41

Source: China National Light Industry Council

The sales costs of cultural, educational and sports goods industry increased from 104.0 billion yuan in 2004 to 182.0 billion yuan in the first 11 months of 2008. Among that, the sales cost was 147.7 billion yuan in 2006 and 174.6 billion yuan in 2007, up by 18.2% on a year-on-year basis. The sales cost increased by 13.9% on a year-on-year basis in the first 11 months of 2008. The management expense was 6.7 billion yuan in 2004, up by 30.7% on a year-on-year basis, and 9.9 billion yuan in 2008, up by 11.5% on a year-on-year basis. The management expense peaked at 10.3 billion yuan in 2007, up by 16.9% on a year-on-year basis at the fastest speed in recent 3 years. The financial expense was 700 million yuan in 2004, up by 21.1% on a year-on-year basis, 1.0 billion yuan in 2005, up by 29.7% on a year-on-year basis, 1.3 billion yuan in 2006, up by 32.1% on a year-on-year basis and 1.7 billion yuan in 2007, up by 39.2% on a year-on-year basis. It was 1.6 billion yuan in the first 11 months of 2008, up by 10.5% on a year-on-year basis. The growth ratio saw an obvious drop in 2008.

Figure 5 134 Costs and expenses of cultural, educational and sports goods industry 2004-2008


Item

Jan.-Nov. 2008

2007

2006

2005

2004

Sales costs (100million RMB)

1820

1746

1477

1255

1040

Year-on-year growth (%)

13.9

18.2

17.7

20.7

31.1

Management expenses (100million RMB)

99

103

88

77

67

Year-on-year growth (%)

11.5

16.9

14.5

14.3

30.7

Financial expenses (100million RMB)

16

17

13

10

7

Year-on-year growth (%)

10.5

39.2

32.1

29.7

21.1

Source: China National Light Industry Council

The asset growth ratio of cultural, educational and sports goods industry kept stable from 2006 to 2008. It peaked at 27.5% in 2004 and dropped to 11.9% in 2005. It stood at 16.5% in 2007 and 15.6% in the first 11 months in 2008. The asset-liability ratio maintained a steady change, which reached 54.0% in 2004, 53.6% in 2005 and 54.4% in the first 11 months of 2008. The asset-liability ratio maintained almost the same in recent 3 years. The profit growth kept stable from 2005 to 2007. The profit growth rate was 11.6% in 2004, 29.0% in 2005, 9.5% in 2006 and 27.7% in 2007. But it dropped sharply to 5.5% in the first 11 months of 2008. The total industrial output value growth of this industry stood at 26.0% in 2004, 18.7% in 2006 and 12.0% in the first 11 months of 2008. The annual employee growth ratio was 8.3% in the first 11 months of 2008 at the lowest speed in recent 4 years. The ratio reached top of 23.4% in 2004.

Figure 5 135 Profit growth of cultural, educational and sports goods industry 2004-2008

Unit: %


Item

Jan.- Nov. 2008

2007

2006

2005

2004

Asset growth ratio

15.6

16.5

15.6

11.9

27.5

Asset-liability

54.4

53.5

53.8

53.6

54.0

Profit growth ratio

5.5

27.7

9.5

29.0

11.6

Growth ratio of total industrial output value

12.0

19.3

18.7

21.8

26.0

Annual employee growth ratio

8.3

4.3

4.2

2.1

23.4

Source: China National Light Industry Council

The output of fountain pen approached 115.522 million in 2004, up by 22.5% on a year-on-year basis. It stood at 1165.701 million in 2008, up by 7.6%on a year-on-year basis. The output of wood pencil reached 12.76 billion, down by 3.9% on a year-on-year basis in 2008. It was 8.92 billion, up by 6.2% in 2004. The output of notebooks and brochures was 1.055376 billion pieces, up by 4.1% on a year-on-year basis in 2004. It reached 6.279426 billion pieces, up by 28.2% on a year-on-year basis in 2008.



Figure 5-6 Major products output of cultural, educational and sports goods industry 2004-2008

Name

Fountain pen

Year-on-year increase or decrease

Wood pencil

Year-on-year increase or decrease

Notebooks and brochures

Year-on-year increase or decrease

(10,000 pieces)

(%)

(100 million pieces)

(%)

(10,000 pieces)

(%)

2008

116570.1

7.6

127.6

-3.9

627942.6

28.2

2007

13705.3

35.7

134.9

8.4

444278.4

18.5

2006

10632.6

9.7

99.9

2.3

312362.2

6.6

2005

10186.1

11.2

103.9

9.1

276731.5

20.8

2004

11552.2

22.5

89.2

6.2

105537.6

4.1

Source: China National Light Industry Council


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