China Council for the Promotion of International Trade (ccpit) 2009 Preface



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Beverage manufacturing industry


Starting from the reform and open-up, China’s beverage manufacturing industry is development hot area and a new growth point in China’s consumptions. During the 30 years, this industry has become developed and mature from small scale, single product structure, and disordered competitions to a larger scale, a higher intensive degree and a more reasonable structure. It has made great achievements in brand development with more than a dozen Chinese brand enterprises and 22 brands in five categories products are rewarded as China top brands. In recent years, China’s beverage manufacturing has become one of the markets that develop at the fastest speed in China’s food industry.

Chinese local beverage enterprises mainly operate separately with a relatively small scale. The expansion of beverage market is restricted by factors such as short of capital, single financing channel, small technical content and weak strength. Along with the market internalization and local enterprises’ brand operation for so many years, a loyal brand consumption group has been formed gradually, which creates positive conditions for the development of products and market in new era. In a long period in future, China’s beverage enterprises will usher in a wider market and a better development environment.

In 2008, the total industrial output value of beverage manufacturing industry accounted for 6.68% of the value of light industry. Beverage manufacturing industry is an important industry, including alcohol manufacturing, alcoholic drinks manufacturing, soft drinks manufacturing and refined tea manufacturing.

From 2004 to November 2008, the number of beverage manufacturing industry increases from 3,469 to 4,807. The assets increased from 325.2 billion yuan to 567.1 billion yuan. The total industrial output value and industrial sales value increase from 244.1 billion yuan and 569.7 billion yuan to 238.9 billion yuan and 402 billion yuan respectively. The contribution margin increase from 15.5 billion yuan to 46.8 billion yuan.

Figure 5 105 Scale growth of beverage manufacturing industry 2004-2008


Item

Jan.-Nov. 2008

2007

2006

2005

2004

Number of enterprises

4807

4422

3914

3519

3469

Average annual employees

10.7

10.1

9.2

8.9

8.4

Total asset(100 million yuan)

5671

4903

4073

3514

3252

Total industrial output value(100 million yuan)

5697

5082

3899

3089

2441

Industrial sales revenue(100 million yuan)

5542

4963

3825

3021

2389

Contribution margin(100 million yuan)

468

445

300

221

155

Source: China National Light Industry Council

The industrial output value of alcohol manufacturing industry reached 10.7 billion yuan in 2004 and increased to 45.5 billion yuan in 2008. The industrial output value of alcoholic drinks manufacturing was 136.3 billion yuan in 2004 and 346.9 billion yuan in 2008, accounting for 50.5% of beverage manufacturing industry. The total output value of soft drinks manufacturing increased from 137.6 billion yuan in 2004 to 229.9 billion yuan in 2008, accounting for 36.7 of the output value of beverage manufacturing industry. Refined tea manufacturing generated a total industrial output value of 8.8 billion yuan in 2004 and increased to 34.9 billion yuan, accounting for 5.5% of beverage manufacturing industry.

Figure 5 106 Total output value of major sectors of beverage manufacturing industry 2004-2008

Unit: 100 million yuan.



Item

2008

2007

2006

2005

2004

Alcohol manufacturing

455

177

82

276

107

Alcoholic drinks manufacturing

3169

2612

2086

1718

1363

Soft drinks manufacturing

2299

1830

1077

806

1376

Refined tea manufacturing

349

266

162

117

88

Source: China National Light Industry Council

The sales costs of beverage manufacturing industry increased from 164.4 billion yuan in 2004 to 402 billion yuan in 2008. The management expenses increased from 16.3 billion yuan in 2004 to 25 billion yuan in 2008.The financial expenses increased from 3.2 billion yuan to 5.0 billion yuan. January to November in 2008 saw a year-on-year growth of 25.8% in sales costs, 25.2% in management expenses and 34.1% in financial expenses.

Figure 5 107 Costs and expenses of beverage manufacturing industry 2004-2008


Item

2008

2007

2006

2005

2004

Sales costs (100million RMB)

4020

3541

2779

2135

1644

Year-on-year growth (%)

25.8

27.4

30.2

29.9

-88.4

Management expenses (100million RMB)

250

243

197

166

163

Year-on-year growth (%)

25.2

23.3

18.6

2.0

18.5

Financial expenses (100million RMB)

50

44

35

29

32

Year-on-year growth (%)

34.1

25.1

21.8

-9.4

-1.7

Source: China National Light Industry Council

The asset growth ratio of beverage manufacturing industry kept a very high growth during 2004 to 2008, and peaked at 20.4% in 2007, followed by 18.7% in 2008. The asset-liability ratio maintained a steady change, which reached as high as 56.8% in 2004 but dropped slighted to 52.5% in the first 11 months in 2008. The contribution margin increased remarkably during 2005 to 2008. The profit growth rate was 48.3% in 2007. It kept a rapid year-on-year growth at 21.5% in the first 11 months in 2008 of the world economic depression and the domestic economic slowdown. The annual employee growth ratio was 9.2% in the first 11 months in 2008 and 9.5% in 2007.

Figure 5 108 Profit growth of beverage manufacturing industry 2004-2008

Unit: %


Item

Jan.- Nov. 2008

2007

2006

2005

2004

Asset growth ratio

18.7

20.4

15.9

8.1

1.9

Asset-liability

52.5

53.3

53.4

53.3

56.8

Profit growth ratio

21.5

48.3

35.7

42.7

4.1

Growth ratio of total industrial output value

25.4

30.3

26.2

26.6

9.3

Annual employee growth ratio

9.2

9.5

3.7

6.1

-5.7

Source: China National Light Industry Council

The output of fermented alcohol was 2.86 billion kilolitres in 2004, up by 12.5% on a year-on-year basis and increased to 6.81 billion kilolitres in 2008, up by 4.1% on a year-on-year basis. In 2008, the alcoholic drinks output was 48.823 million kilolitres, up by 7.0% on a year-on-year basis. The Chinese Baijiu output was 5.693 million kilolitres, up by 15.8% on a year-on-year basis. The beer output was 41.031 million kilolitres, up by 5.5% on a year-on-year basis. The wine output was 70,000 kilolitres, up by 23.8% on a year-on-year basis. The soft drinks output was 64.151 million ton, up by 19.1% on a year-on-year basis. Sodas output was 1.107 million ton, up by 10.4% on a year-on-year basis. Refined tea output was 98,000 ton, up by 10.9% on a year-on-year basis.



Figure 5 109 Output of major products of beverage processing industry 2004-2008

Item

Fermented alcohol

Year-on-year increase or decrease

Alcoholic drinks

Year-on-year increase or decrease

Chinese Baijiu

Year-on-year increase or decrease

Beer

Year-on-year increase or decrease

(100 million kilolitre)

(%)

(10,000 kilolitre)

(%)

(10,000 kilolitre)

(%)

(10,000 kilolitre)

(%)

2008

68.1

4.1

4882.3

7.0

569.3

15.8

4103.1

5.5

2007

63.6

17.9

4611.6

14.7

493.9

22.2

3931.4

13.8

2006

54.6

44.1

4072.5

15.1

397.1

18.2

3515.2

14.7

2005

36.8

35.7

3565.8

11.0

349.3

15.0

3061.6

10.3

2004

28.6

12.5

3378.4

14.4

311.7

2.0

2910.1

15.2

Item

Wine

Year-on-year increase or decrease

Soft drinks

Year-on-year increase or decrease

sodas

Year-on-year increase or decrease

Refined tea

Year-on-year increase or decrease

(10,000 kilolitre)

(%)

(10,000 ton)

(%)

(10,000 ton)

(%)

(10,000 ton)

(%)

2008

7.0

23.8

6415.1

19.1

110.7

10.4

9.8

10.9

2007

6.7

37.1

5110.1

19.8

104.0

15.4

8.7

20.2

2006

4.9

18.0

4219.8

21.5

87.7

11.4

6.4

21.2

2005

4.3

25.4

3380.4

24.1

77.2

19.2

5.2

21.1

2004

3.7

14.8

2620.2

19.5

63.9

16.6

4.3

23.0

Source: China National Light Industry Council

Chinese top 50 beverage manufacturing enterprises in terms of tax payment in 2007 are as follows:



Figure 5 110 Chinese top 50 beverage manufacturing enterprises in terms of tax payment in 2007

Rank

Region

Name of enterprise

Tax(10,000 RMB)

1

Guizhou

Kweichow Moutai Co.,Ltd.

96690

2

Qingdao

Tsingdao Brewery Co.,Ltd.

75523

3

Sichuang

Wuliangye Group Co., Ltd.

70580

4

Shanghai

Coca-Cola (China) Beverages Ltd.

60089

5

Shanxi

Shanxi Xinghua Cun Fen Chiew (Group) Co.,Ltd

55394

6

Beijing

Beijing Yanjing Brewery Co.,Ltd.

52763

7

Guangdong

Guangzhou Zhujiang Brewery Group Co.,Ltd.

49196

8

Fujian

Inbev-Sedrin Beer Co.Ltd.

47235

9

Guangdong

PepsiCo (China) Limited

42116

10

Sichuan

Sichuan Jiannanchun Group Co.LTD

30109

11

Guangxi

Yanjing Beer (guilin Liquan) Co., Ltd.

28105

12

Tianjin

Sino-French Joint-Venture Dynasty Winery Ltd.

27417

13

Hubei

Budweiser (wuhan) Int/l Beer Co., Ltd.

26514

14

Jiangsu

Jiangsu Yanghe Package Co.,Ltd

24375

15

Beijing

Beijing Red Star Co.,Ltd

24100

16

Liaoning

China Resources Breweries Co., Ltd.

23710

17

Sichuan

Luzhou Lao Jiao Co.,Ltd.

23489

18

Beijing

RedBull Vitamin Drink Co. Ltd.

22161

19

Guangdong

Guangdong Shunde Wine Co.,Ltd.

21419

20

Chongqing

Chongqing Brewery Co.,Ltd

21226

21

Fujian

Fujian Huiquan Brewage LTD.

19232

22

Sichuan

Sichuan Jian Nan Chun Group Co.,Ltd.

18127

23

Guangdong

Guangdong JDB Group

17983

24

Heilongjiang

Harbin Brewery Co.,Ltd.

17627

25

Zhejiang

Zhejiang JDB Beverage Co.,Ltd.

17221

26

Shaanxi

Tsingtao Brewery Xi'an Hans (Group) Co.,Ltd

17188

27

Hubei

China Resources Breweries (Wuhan) Co., Ltd.

16896

28

Zhejiang

China Resources Breweries (Zhejiang) Co., Ltd.

16575

29

Hebei

China Great Wall Wine Co, Ltd

16573

30

Guangdong

Guangzhou Dingjin Food Co., Ltd.

15625

31

Anhui

Anhui Gujing Distillery Co.,Ltd

15088

32

Jilin

Jilin Fuel Ethanol Co., Ltd.

14938

33

Hebei

He Bei Cheng De LoLo Company Limited

14574

34

Shanghai

Shanghai Jinfeng Wine Co.,Ltd

14125

35

Sichuan

China Resources Breweries (Mianyang) Co.,Ltd

13861

36

Jiangsu

Jiangsu Jinshiyuan Wine Co., Ltd.

13635

37

Sichuan

Sichuan Shuijingfang Co., Ltd.

13608

38

Zhejiang

Hangzhou Wahaha Health Food Co.,Ltd.

13269

39

Zhejiang

Inbev Doubledeer Brewing Group

13253

40

Guangdong

Guangdong Jiujiang Brewery Co., Ltd.

12913

41

Zhejiang

Hangzhou Dingjin Food Co., Ltd.

12227

42

Anhui

Anhui Kouzi Distillery Co., Ltd.

12212

43

Jiangxi

Jiangxi Site Liquor Co.Ltd.

11397

44

Xinjiang

Xinjiang Yilite Industry Co. Ltd.

11263

45

Zhejiang

Hangzhou Zhongcui Food Co.,Ltd.

10798

46

Guangdong

Qingdao Beer (zhuhai) Co., Ltd.

10636

47

Shanghai

Shanghai Shen-Mei Beverage&Food Co., Ltd

10583

48

Jiangsu

Chongqing Brewery (Group) Changzhou Tianmu Lake Brewery Corporation

10477

49

Inner Mongolia

Inner Mongolia Erdos Wine Industry Co.,Ltd,

10471

50

Zhejiang

Inbev Shiliang (Zhejiang) Brewery Co.,Ltd.

10400

Source: State Administration of Taxation


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