Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

Identify Your Ideal Customers
The third strategic area in business is that of 
segmentation
. This re-
quires that you divide your markets and customers into segments.
You do this by identifying those customers who can most benefit
from your area of specialization and your competitive advantage
within that area.
In segmentation, you identify your 
ideal
customers. Who are they?
Where are they? What do they have in common? What are their ages,
incomes, education levels, backgrounds, positions, experiences, and so
on? Today, more and more marketing is focused on 
niches
and
micro-
niches
. Sales and marketing are increasingly personal and individual,
aimed at tightly defined groups of prospective customers with special
qualities and characteristics.Who are your ideal customers?
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