Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

SUCCESS VERSUS FAILURE
Dun & Bradstreet has been tracking the results of successful and
unsuccessful businesses for more than 50 years. Not long ago, it put
all of its research on failed businesses into a computer. The data
showed that businesses fail because of “low sales.” Businesses suc-
ceed because of “high sales.” Everything else is commentary.
As the president of your own company, engaged in personal
strategic planning for your career, your job is to ensure the highest
level of sales of your personal services that you can possibly achieve.
This requires that you 
specialize
,
differentiate
,
segment
, and 
concen-
trate
. As the president of your own life and career, you must become
absolutely excellent at doing one or two things that the market will
pay the most for. You must then become continually better in those
one or two areas.
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