Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

CONCENTRATE YOUR ENERGIES
The fourth strategic variable, perhaps the most important of all in
sales and marketing, is the principle of 
concentration
. This is your
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ability to focus all of your energies and resources on those specific
customers or markets where you have the greatest chance of success
in the shortest period of time.
Your ability to concentrate single-mindedly on your highest-
value opportunities will do more to increase your return on energy
than any other factor. Concentration is a key success principle in
every field.
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