Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

Commit to Excellence
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THE KEY QUESTION
Imagine if a very important prospective customer were to ask you,
“What is it about your product or service that is different, better,
and superior to any other similar product or service offered by any
other company in today’s market?” How would you answer? If you
had to explain how and why your product or service is superior to
that of your competitors, what would you say?
Many salespeople, and even business owners, are not sure about
the answer to this question. But you must be absolutely clear about
your competitive advantage if you want to make more sales in an in-
creasingly competitive market.
As an individual, doing personal strategic planning for your own
career, you must ask this question of yourself. What unique skills do
you have that make you superior to anyone else offering to do the
same job that you are doing? What skills would it be 
useful
for you to
have? If you are not currently excellent in your field, what steps do
you need to take, beginning immediately, to get yourself to the
point where you stand out from everyone else?
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