Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

MARKETING
YOURSELF STRATEGICALLY
As the president of your own personal services corporation, you
must consider the 
four strategic variables
in marketing yourself and
your services. Your effectiveness in each of these four areas will de-
termine your income and your future. They are: (1) 
specialization
;
(2)
differentiation
; (3) 
segmentation
; and (4) 
concentration
.
These four activities are central to every business and to the
success of every product or service offered by any business any-
where. All business growth and profitability are the result of per-
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forming well in each of these areas. Problems with sales and prof-
itability are the result of a weakness in one or more of these areas.
Each of them applies to you and your career, as well.
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