Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

SET YOURSELF APART
The second strategic variable in your business or career is 
differenti-
ation
. This is the key factor that determines the success of most
sales, marketing, and business growth. This is the primary determi-
nant of success in your career.
Differentiation is defined as the way that you separate yourself
from everyone else in your field who is offering something similar.
Your area of differentiation is, in reality, your 
area of excellence
, your
area of uniqueness, your unique selling proposition. It is what gives
you a competitive advantage over others in your industry.