Brand loyalty market challenger market

Task 3. Grammar
Ex 1. Match a noun from column A with a noun from column B to complete each of the sentences below.

A consumer sales management company product

B style headquarters range revenue awareness

l Our ability to attract top people is a reflection of our close to employees, . . . . - trying to be clients and markets.
2 Arlito's . . . . . . . . . has recently been extended and now includes a greater
variety of soft drinks.
3 The travel sector is being encouraged to go green by the growing ……………..
of environmental issues.
4 The company's total . . . . . . . . . . . . . . . . . for 2009 was about f1.37bn, compared with f1.8bn the previous year, i.e. a 24-per-cent decline.
5 The new tax regime is an attempt to make our country a more attractive location for
Task 4. Writing.
Would you like to work in a company like Google? Why? / Why not?
Would Google's philosophy work in your organisation? Why? / Why not?
Write your opinion (150-200 words)

Task 5. Make a presentation on the topic: Steps of making a good career

SELF-STUDY 12

Task 1. Vocabulary
Ex 1. Match the two parts of these expressions from paragraph 4.
1 corporate a) representations
2 high-definition b) tasks
3 life-size video c) video
4 post-production d) facility
5 production e) colleagues
6 remote f) market
7 videoconferencing g) TV

Ex 2. Now match the expressions in task 10 to their meanings.
i) people in your company who work in another place
ii) electronic pictures of people that are as big as in real life
iii) the things that have to be done on a film before it can be shown
iv) the place where the things in iii, above, are carried out
v) very high-quality electronic pictures
vi) the organizations that might use this sort of system and similar systems
vii) television programmes made and shown within an organization