Brand loyalty market challenger market



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Task 3. Grammar
Ex 1. Complete the sentences with words from the box.



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1. The level of unemployment will soon reach 15%.
2. They accused the striking workers of being in _______of contract.
3. There was a growing ________ of interest between her business dealings and her position as a politician.
4. Writing letters by hand is a complete ________ of time. I always type them on the computer.
5. Experts forecast that the ________ of living will decrease slightly next year.
6. We have pleasure in including further information about our _______of products.
7. We are starting a new _____of negotiations with GVC Steelworks next month.
8. The seminar on ‘Motivation at Work’ was cancelled through _______of interest.

Ex 2. Match the words and phrases (1-8) to their definitions (a-h)
1 subsidiary a) an of Ace where people answer
questions and make sales over the phone
2 factory/plant b) a building from which goods or supplies are
sent to factories, shops or customers
3 call centre c) a place through which products are sold
4 service centre d) a place where faulty products are mended
5 headquarters e) a company which is at least half-owned by
another company
6 distribution centre f) the main office or building of a company
7 warehouse g) a building for storing goods in large quantities
8 outlet h) a large building or group of buildings where goods are
made (using machinery)

Task 4. Writing.
How good is your organisation, or one you would like to work for, at keeping its graduate recruits? Write your opinion (150-200 words)

Task 5. Make a presentation on the topic: Types of organiation departments (R&D, Production, Customer Services, Finance, Public Relations, Human Resources )

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