Brand loyalty market challenger market

SELF-STUDY 1

Ex 2. Complete the word partnerships with brand, product or market.

1. brand loyalty

2. market challenger
3. market endorsement
4. product stretching
5. brand lifecycle
6. product share


Task 3. Grammar.
Ex 1. Complete this text with the correct form, present simple or present continuous, of the verbs given. then check your answers.

1)work 2) manage 3) develop 4) work 5) supervise 6) write 7) enjoy 8) expand 9) have 10) own 11) increase 12) become

Ralf Hinze 1) works in the R&D department of the Antwerp-based company Merlin Foods Ltd, where he 2 supervise a team of five responsible for all organic products under the brand name Sunnyvale. They 3) manage about three new products each year.

This week, however, Ralf is not in his office. He 4)_work in the lab. He 5)_develop the testing of an innovative range of soups and dressings, and
6)own a report. He 7) enjoy his job and is proud of his company. Indeed, Merlin Foods 8) have rapidly. It 9) increase subsidiaries in France and Germany and 10)write Kilkenny Dairies (Ireland). Sales and earnings for the company 11) expand far beyond expectations. The Sunnyvale brand in particular 12)become hugely popular throughout Europe.