Brand loyalty market challenger market

Task 3. Grammar
Ex 1. Complete each dialogue with the correct form of going to or will.
1. A: Have you decided where to hold the sales conference?
B: Yes, we . . . . . . . . . . book the Emory Centre in Atlanta.
2. A: I can't find my passport.
B: OK, you look in your bag, and I . check the back seat of the car.
3. A: What are you planning to do in Tokyo?
B: We .. . . . . . . . . meet our agent to discuss next year's advertising budget.
4. A: I'm afraid the flight's been cancelled.
B: I need to get there tonight. I . . . . . . . take the train. I think it leaves at nine.
5. A: The Hertz counter is a good place to meet.
B: OK, I . . . . . . . . . . . wait for you there.

Ex 2. Complete each set of sentences with the same verb describing change from the box in the correct form. There are four verbs you will not need.

deregulate downsize reassess redevelop relocate restructure retrain update upgrade

1 The current economic climate is making people . .. . . all of the purchases they make. When will the government. . . the impact of their economic reforms on the quality of life?. We need to . . . . . . . . . . . the situation before taking any decisions.

2 If your company . . . . . and you are over 50, your working life may be over.
As the car industry . . . . , many are leaving the country in search of work.
Breaking news: TRN United, the global electronics group, . . . . . . . . . . . its workforce by 20%.
3 Could you perhaps . . . . . . . us on how the project is progressing?
We continuously . . . . . . . . the files with new information.
We plan to . . . . . . . . . . . our telephone system.
4 The government will soon . . . . . . . . . . . . all internal flights, so the industry will probably become more competitive.
They plan to . . . . . . . . . . . . the capital markets and privatise most state·owned companies.
Taiwan's government pledged to . . . . . . . . . . . its service sector within four years.
5 We bought new software and had to . . . . . . . . . . . everyone to use the database.
Our agency has seen a huge increase in the number of adults looking to change
careers, either as a result of job loss or a desire to . . . . .. . . . . . . in a different field.
People are often reluctant to . . . .. . . . . until they are convinced that their present skills are not sufficient to enable them to find work.
Task 4. Writing.
Do you think that shock advertisements work such as this? Give your reasons.
Write your opinion (150-200 words)