Adobe Brand Guidelines

Download mnemonics from
the Marketing Hub organized by its 
product or service.
 
Mnemonic Do’s
The mnemonic should always be 
visually tied to the product name.
When scaling the mnemonics in 
Illustrator, make sure the “Scale 
strokes & effects” option is checked.
When placing mnemonics in PPT, use 
the PNG file type (available on the 
Marketing Hub), not the AI file. The 
PNG is a smaller file size and will look 
better in PPT.
Mnemonic Don’ts
Do not embed the mnemonic within 
any main content or body text areas. 
Do not change the color or letter 
configuration.
Do not create your own mnemonic to 
represent a new program or identity - 
work with the brand and UI teams.
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