Adobe Brand Guidelines

Document Outline

• Adobe brand: Corporate mission statement
  • Adobe brand platform: Brand promise
  • Adobe brand platform: Brand personality
    • The Adobe logo
  • The Adobe logo
  • Red tag logo: Specifications
  • Standard logo: Specifications
  • Which logo do I use?
  • Usage examples: Printed communications
  • Usage examples: Online communications
  • Usage examples: Tradeshow graphics
  • Incorrect use
    • Visual identity
  • Color
  • Color: Specifications
  • Color: Usage examples
  • Imagery
  • Imagery: Usage examples
  • Imagery: Photography
  • Imagery: Photography examples
  • Typography: Corporate typefaces
  • Typography: Using Adobe Clean
  • Typography: Trademark symbols
  • Typography: Using other fonts
  • Logotypes
  • Logotypes: Trademark symbols
  • Mnemonic system: Strategy
  • Mnemonic system: Specifications
  • Mnemonic system: Examples
  • Program badges
    • Branded merchandise
  • Branded merchandise overview
  • Usage examples
  • Code names and team names on branded merchandise
    • Corporate templates
  • Collateral templates
  • E-mail signature
  • Presentation templates
  • Stationery
    • Legal guidelines
  • Company name
  • When to add a trademark symbol to “Adobe”
  • Trademark symbols on the web
  • Copyright notice & attribution statements
    • Editorial voice
  • Overview
  • Voice: Examples
  • Adobe.com and editorial differentiation
    • For more information