Adobe Brand Guidelines

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Branded merchandise

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37
Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
•
Use the Adobe logo provided as artwork on the Marketing Hub.
•
Use the product identity and logotypes provided on the Marketing Hub.
•
Use the corporate typeface of Adobe Clean or Minion Pro for text in addition to the logo.
•
Consider using a preferred vendor—they have the correct artwork and are familiar with our 
guidelines.
1. BrandVia - 
www.brandvia.com
Contact: Doug Kahl - 
[e-mail]
2. Jack Nadel - 
www.nadel.com
Contact: Catherine Harkins-Smith - 
[e-mail]
3. Barrington Gifts - 
www.barringtongifts.com
Contact: Wes Boyd - 
[e-mail]
•
Provide these guidelines to your vendors.
And always send your design to 
[e-mail]
for review before going into production.
Branded merchandise overview
As individuals who are responsible for creating Adobe clothing and premium gifts, you 
are uniquely positioned to ensure that the Adobe brand is consistent and impactful 
across all items distributed to customers and employees. Here are a few things to 
keep in mind when creating Adobe branded items:

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38
Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Usage examples
Novelty items may use either version of the logo on a case by case basis. Since there is usually 
not more than one logo on an item, the primary question is “Is there an edge from which the 
staged logo tag could hang?”
Here are some examples showing both the staged and standard logos (more on the next page).
Klant: 
Blue Projects 
Ordernummer:
Datum: 29-05-2009
Aantal:
Versie: 2
Opmerking: