Adobe Brand Guidelines

Augmentation Apps
Add to, modify, ammend and configure applications
• 
Disk installation
• 
Installed on dedicated machine
Feature Apps
Process, transcode file types — doesn’t author them
• 
Bundle disk installation
• 
Download installation
• 
Open from icon (apps folder, possibly start bar/dock)
• 
infequent usage
Content Apps
Installed desktop app, hosted & downloaded content
• 
Installed desktop application, hosted & 
downloaded content
• 
Open from icon / content
• 
Inside another application
Platform
View, read, run
• 
Download installation
• 
Prompt installation (trying to access content)
• 
Bundled disk installation
• 
Open content, ‘hidden’ once installed,: air, .swf, PDF
• 
Applications run on them
Mobile
Device based, hooks into a wider ecosystem
• 
OTA Install
• 
Connection to a computer
• 
Launch from phone menu
• 
Initiated by player, e.g. user opens another app
Capabilities
Cross product services launched — verbs, actions & activities
• 
‘Installed’ into products through subscriptions
• 
Accessed, launched from inside products
Technologies
Embedded Tecnologies
• 
OTA Install
• 
Connection to a computer
•