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Risk management 

Evaluating potential risks, 

developing strategies to reduce risks and learning about 

future risks.

ROPO 

Research Online Purchase Offline.

S

Satisficing behaviour 

Consumers do not behave 

entirely rationally in product or supplier selection. They 

will compare alternatives, but then may make their choice 

given imperfect information.

Scalability 

The ability of an organisation or system to 

adapt to increasing demands being placed on it.

Scanning software 

Identifies email or website access 

that breaches company guidelines or  acceptable-  use policies.

Scenario 

A particular path or flow of events or activities 

within  a   use-  case.

 Scenario-  based  analysis 

Models of the future 

environment are developed from different starting points.