A01 chaf6542 06 se fm indd

Push supply chain 

A supply chain that emphasises 

distribution of a product to passive customers.

Q

Qualified lead 

Contact information for a customer and 

an indication of their propensity to purchase different 

products.

Quality score 

An assessment in paid search by Google 

AdWords (and now other search engines) of an individual 

ad triggered by a keyword which, in combination with the 

bid amount, determines the ranking of the ad relative to 

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Glossary

competitors. The primary factor is the clickthrough rate 

for each ad, but Quality Score also considers the match 

between the keyword and the occurrence of the keyword 

in the text, historical clickthrough rates, the engagement 

of the searcher when they click through to the site and  

the speed at which the page loads.