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Reintermediation 

The creation of new intermediaries 

between customers and suppliers providing services such 

as supplier search and product evaluation.

Relationship 

Describes how different tables are linked. 

See Database.

Resource analysis 

Review of the technological, financial 

and human resources of an organisation and how they are 

utilised in business processes.

Responsive design 

Layout and formatting of website 

content is modified at the point of rendering to suit 

different screen resolutions and capabilities to produce a 

better experience to users of a range of desktop, tablet and 

smartphone devices using web development methods like 

CSS3 and image scaling.

Revenue models 

Describe methods of generating 

income for an organisation.

Reverse path analysis 

Indicates the most popular 

combination of pages and/or  calls-  to-  action which lead to 

a page. This is particularly useful for transactional pages 

such as the first checkout page on a consumer site; a lead 

generation or contact us page on a  business-  to-  business 

site; an email subscription page or a  call-  me back option.

Rich media 

Digital assets such as ads are not static 

images, but provide animation, audio or interactivity as a 

game or form to be completed.