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Pull supply chain 

An emphasis on using the supply 

chain to deliver value to customers who are actively 

involved in product and service specification.

Punchout catalogue 

A purchasing company accesses 

through its firewall a dynamic  real-  time catalogue hosted 

by a supplier or intermediary containing detailed product 

information, pricing and product images. These can be 

potentially integrated with their own purchasing systems.

Push marketing communications 

Communications 

are broadcast from an advertiser to consumers of the 

message who are passive recipients or may respond 

by visiting a website through direct navigation or 

clickthrough.

Push media 

Communications are broadcast from an 

advertiser to consumers of the message who are passive 

recipients.