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Static web content 

See Static web page.

Static web page 

A page on the web server that is 

invariant.

Stickiness 

An indication of how long a visitor stays  

on a site.

Storyboarding 

The use of static drawings or 

screenshots of the different parts of a website to review  

the design concept with user groups. It can be used to 

develop the structure – an overall ‘map’ with individual 

pages shown separately.

Strategic agility 

The capability to innovate and so 

gain competitive advantage within a marketplace by 

monitoring changes within an organisation’s marketplace 

and then to efficiently evaluate alternative strategies 

and select, review and implement appropriate candidate 

strategies.

Strategic analysis 

Collection and review of 

information about an organisation’s internal processes 

and resources and external marketplace factors in order  

to inform strategy definition.