A01 chaf6542 06 se fm indd



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Bog'liq
[Chaffey, Dave] Digital business and E-commerce 2nd book

Strategic objectives 

Statement and communication  

of an organisation’s mission, vision and objectives.

Strategy 

Definition of the future direction and actions 

of a company defined as approaches to achieve specific 

objectives. See Prescriptive and Emergent strategy.

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Glossary

Strategy definition 

Formulation, review and selection 

of strategies to achieve strategic objectives.

Strategy implementation 

Planning, actions and 

controls needed to achieve strategic goals.

Strategy process model 

A framework for approaching 

strategy development.

Subject access request 

A request by a data subject to 

view personal data from an organisation.


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