A01 chaf6542 06 se fm indd

  4 

Upgrading existing telephone systems to use VoIP. Typically, the best compromise for 

existing companies.

Widgets

Widgets

 are tools made available on a website or on a user’s desktop. They either provide 

some functionality, like a calculator, or they provide  real-  time information, for example on 

news or weather.

IPTV (Internet 

Protocol television)

Digital television service 

is delivered using Internet 

Protocol, typically by a 

broadband connection. 

IPTV can be streamed 

for   real-  time  viewing 

or downloaded before 

playback.

Voice over IP (VOIP)

Voice data is transferred 

across the Internet – it 

enables phone calls to be 

made over the Internet.

Widgets

A badge or button 

incorporated into a site or 

social network space by 

its owner, with content or 

services typically served 

from another site, making 

widgets effectively a 

minisoftware application 

or web service. Content 

can be updated in real 

time since the widget 

interacts with the server 

each time it loads.

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Part 1  Introduction

 Site owners can encourage partners to place them on their sites and this will help educate 

people about your brand, possibly generate backlinks for SEO purposes ( Chapter   9   ) and also 

engage with a brand when they’re not on the brand owner’s site. Widgets offer partner sites 

the opportunity to add value to their visitors through the gadget functionality or content, or 

to add to their brand through association with you (co-branding). 

 The main types of widget are: