A01 chaf6542 06 se fm indd

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   Web widgets.  Web widgets have been used for a long time as part of affiliate marketing, 

but they are getting more sophisticated, enabling searches on a site,  real-  time price 

updates or even streaming video.  

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   Google gadgets.  Different content can be incorporated onto a personalised Google 

‘iGoogle’ home page.  

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   Desktop and operating system gadgets.  Microsoft Windows makes it easier to create 

and enable subscription to these widgets and place them into sidebars.  

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   Social media widgets.  These encourage site visitors to subscribe to RSS or to bookmark 

the page on their favourite social media site such as Delicious, Digg or Technorati.  

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   Facebook applications.  Facebook has opened up its API (application programming 

interface) to enable developers to create small interactive programs that users can add to 

their  space  to  personalise  it.      

  Web presentation and data exchange standards 

 The information, graphics and interactive elements that make up the web pages of a site 

are collectively referred to as  

content

 . Different standards exist for text, graphics and 

multimedia.