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THE STRATEGY……………………………………



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STRATEGIK BOSHQARISH (5)

THE STRATEGY……………………………………....
129 
7.1. 
Effectiveness of the existing strategy…………………… 129 
7.2. 
Strategic problems of the enterprise…………………….. 130 
7.3. 
Using protective strategies to maintain competitive 
advantage………………………………………………... 131 
7.4. 
Strategy in sustainable and unsustainable sectors……….. 133 
7.5. 
Revision of strategy……………………………………... 134 
7.6. 
Principles for establishing effective strategies………….. 
136 
CHAPTER 8.
PRODUCT 
CONCEPT 
IN 
STRATEGIC 
MANAGEMENT……………………………………….
139 


12 
8.1. 
Place of goods in the strategic management of the 
enterprise………………………………………………… 
139 
8.2. 
Evolution of the product view…………………………... 140 
8.3. 
Product Brand…………………………………………… 142 
8.4. 
Product image………………………………………….... 144 
8.5. 
Guarantees………………………………………………. 146 
 
CHAPTER 9.
PRODUCT DYNAMICS……………………………….
149 
9.1. 
Product Life Cycle………………………………………. 149 
9.2.
Product strategy in the individual phases of its life 
cycle……………………………………………………... 
152 
9.3.
New product strategy……………………………………. 153 
9.4.
Product strategy of the enterprise……………………….. 156 
162 
CHAPTER 10.
EFFICIENCY OF ENTERPRISE STRATEGY……...
162 
10.1. 
Strategic compliance, scale efficiency…………………... 162 
10.2.
Revise or reduce the corporation's strategy and re-
structure the order book…………………………………. 
163 
10.3.
Reduction and rejection strategies………………………. 164 
10.4. 
Entry strategy for new business…………………………. 165 
10.5. 
Efficiency criteria……………………………………….. 166 

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