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Betfair’s revenue model

Betfair charges a commission (typically 5%) on each player’s net winnings on a market. If a player loses, 

there is no commission. There is a discount on commission; when you place more bets this rewards regular 

punters.

Betfair’s growth

This outline history of Betfair shows how it has extended its product range and partnerships to support its 

growth:

 

1 

2000 – The Sporting Exchange Ltd launches Betfair.com from Russell Square, London. At launch, funds 

were limited, so the company used ‘guerrilla marketing’ to promote it, such as a procession through 

the City of London with coffins with banners ‘death of the bookmaker’ and fake demonstrations with 

‘Betfair – unfair’ banners.