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  Betfair’s key performance indicators are suggested by an annual report for year ending 30 April 2007 when 

it had an annual turnover in excess of £180 million with operating profit of £35 million based on 18 million 

‘active  player‑  days’, which is a key performance measure derived from the 433,000 active customers and 

an average 9  player‑  days per month per active customer. International revenues grew most rapidly and 

contributed 23% of exchange revenues compared with 18 per cent in the previous year.