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  By 2010 Betfair employed over 1,700 people globally. Its headquarters are in Hammersmith in West 

London, while its international business is based in Malta. It also has large operational bases in the UK in 

Stevenage and Australia in Tasmania and Melbourne, a software development hub in Romania and offices 

in Los Angeles and San Francisco.  

   

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  Technology challenges are indicated by the 6 million transactions a day processed, equating to 360 bets 

a second. Using Oracle database technology, Betfair processes 99.9 per cent of bets in less than one 

second.