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[Chaffey, Dave] Digital business and E-commerce 2nd book

i-to-i background

i‑to‑i (www.i‑to‑i.com) is an international organisa‑

tion with offices in the UK, USA, Ireland and Australia. 

Twenty thousand people have selected i‑to‑i as they 

travel on ventures to support 500 worthwhile pro‑

jects on five continents and it has also trained a fur‑

ther 80,000 people as TEFL teachers. This service is 

offered through the main site and also through a spe‑

cialist online TEFL site (www.onlinetefl.com) on which 

this case focusses.



The history of i-to-i

The founder of i‑to‑i, Deirdre Bounds, was inspired to 

create the company following a career break which took 

her to teach English in Japan, China and Greece and 

drive a backpackers’ bus in Sydney. The company ini‑

tially started through creating TEFL courses, eventually 

leading to organising volunteer projects.

Since 2003 the company has supported the i‑to‑i 

Foundation, a registered charity committed to provid‑

ing funds to the most needy community and ecological 

projects in the i‑to‑i family. In 2007, i‑to‑i became part of 

the TUI travel group.



Proposition

The main features of the i‑to‑i TEFL proposition are:

● 

International accreditation: i‑to‑i is externally accred‑

ited by the ODLQC in order to ensure that its courses 

are rigorously monitored and always meet the high‑

est industry standards.

● 

 World‑  class  reputation: i‑to‑i has four offices 

worldwide and it has over 12 years’ experience 

teaching TEFL.

● 

Partnership: i‑to‑i is preferred TEFL course provider 

for STA Travel, Opodo and Lonely Planet.

● 

Complete student support: Students receive advice 

on how to get work abroad, how best to prepare for 

their time away and up to the minute advice on cur‑

rent job opportunities.

● 

Highly experienced tutors: All i‑to‑i tutors have at 

least three years’ overseas teaching experience.

This proposition is backed up by ‘the i‑to‑i TEFL 

Promise’:

  1 

We will beat any equivalent and cheaper course by 

150%.

  2 

If you’re not entirely satisfied after the first seven 

days, we’ll give you a full refund.

  3 

Our experience, our high academic standards and 

the quality of our courses mean that i‑to‑i TEFL cer‑

tificates are recognised by thousands of language 

schools worldwide.

Additionally, i‑to‑i can offer to help students find TEFL 

jobs abroad.


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