Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

part of my story: How did I grow from one hundred users a month to over
600,000? I omitted certain details because such details were no longer relevant as
a macro-process. The macro-event was worthless. Seriously, does it help you
knowing that I spent $4K a month at the LookSmart search engine? This search
engine doesn’t exist any longer. Heck, when I bought my company back after its
first sale, “social media” didn’t exist. Mark Zuckerberg was in high school
fiddling with his Nintendo. The macro-process of scaling an Internet company is
not the same as it was in 2003. Or in 2011. Or in 2015. Rules change. Playing
fields evolve. This is why many “how-to” books are ineffective and largely a waste
of time—the macro-processes mutate so fast that by the time they get into a book
or an Internet marketer’s latest scam program selling at $997, they’re outdated
and ineffective.

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THE SILVER BULLET SYNDROME
One of the greatest travesties in self-improvement is this notion of the “silver
bullet,” a cherished macro-event—or “that one secret” that is error-proof,
foolproof, and failure-proof. Scan the bad reviews for my books and you’ll read a
mélange of silver-bullet-syndrome responses.
MJ didn’t give me the secret!
MJ didn’t tell me anything actionable!
MJ didn’t tell me exactly what to do, how, and where to do it!
MJ didn’t wipe my ass with scented wipes!
Translation? I didn’t deliver the king macro-event: 
the silver bullet
.
Specifically, these misguided souls are looking for one cherished macro-event
delivering drive-thru success. The clear path and risk-free road. The color-by-
numbers plan where the only thing needed is your box of crayons.
Such a macro-process does not exist, and it never will.
The reality is, most people like these fail, NOT because they lack the correct
MACRO-processes but because they lack the correct MICRO-processes. A
flawed micro-process materializes into the world as a flawed macro-process,
hence making them macro-events—ineffective circle-jerking which doesn't build
habits or change. This shot-gun splatter like mentality then cascades into a
system-wide failure barring the silver-bullet entrepreneur from goals and
achievement.

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For example, engage the world thinking money is evil and all rich people
have lied and cheated their way to wealth, and your actions will reflect such
distortions, producing either inaction or no results at all. In other words, 
your
inside-self is defeating your outside-self
.
Rewritten micro-processes cause real change, so the macro-process can
follow. Both are required, and (TUNEF) contains both. Additionally, I’ve made
sure that all processes in this book are 
transcendent
—their effectiveness today
will equal their effectiveness ten years from now.
After your FTE, the next 
UNSCRIPTED
step tackles your micro-processes—
your 3(B)s: 
beliefs
, 
biases
, and 
bullshit
. Change your head, change your results.

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CHAPTER 16
OUR SELF-IMPOSED PRISON; 
BELIEFS, BIASES, AND BULLSHIT(3B)
Men are not prisoners of fate, but only prisoners of their own
mind.