Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com


particular politician or undertakes a noble crusade to save the dolphins, you will



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UNSCRIPTED Life, Liberty, and the Pursuit of Entrepreneurship ( PDFDrive )


particular politician or undertakes a noble crusade to save the dolphins, you will
likely adopt a similar belief. If you’re a Republican, it’s blasphemy if Jim and Joe


legally get married. If you’re a Democrat, a proposed corporate tax cut feels like a
pick-pocketing from Exxon Mobil.
And then there’s the worst mind-controlling seeder for belief conscription:
the media.
Through selective censorship and headlining the media tells you exactly what
to think, when, where, and how much. That anti-gun state senator in California
caught gunrunning for criminal gangs? Real story, but meh, not important—give
it six-seconds. Miley Cyrus’s tongue and her leotard jammed up her ass? Let’s
give it five minutes and the lede.
The media has morphed from respectable journalists into a pathetic tribe of
useful idiots serving useless idiots, looking for the next hot headline—
SCRIPTED
goulash potted in propaganda, garnished in distraction, and flavored for
obedience. Journalism isn’t dead but “undead,” where hyperrealistic red meat is
grilled and then fed to an army of hungry zombies couched in their living rooms.
As you can tell, turning this tide ain’t gonna be easy.
The American media is mostly controlled by six large corporations whereas thirty
years ago it was diversified among several dozen, thus a handful of powerful
executives control the media narrative for millions.
In the latter half of 2011, the media fermented the stench that was the
Occupy Wall Street (OWS) movement. Founded by a Canadian anti-consumer
and anti-corporate group, the movement’s contentious issues were social and
economic inequality caused by corruption, particularly corporatism, banking,
and government. When I first heard of the movement, I was like, anti-Wall
Street? Anti-consumption? These are 
UNSCRIPTED
virtues; hell yeah, let me
check it out!
Unfortunately, after looking deeper into their pet grievances, in my opinion
it was nothing but a socialism orgy in a fecal-infested park, a pity party for the
lazy, the unemployable, and the intellectually challenged. Of course, their issues
weren’t about economic inequality but about wealth redistribution and getting
something for nothing. I earned a degree in medieval literature! Aren’t I entitled
to a $250,000 salary after graduation?
The sad thing about the Occupy movement is it had an opportunity to be
special—a movement of 
SCRIPT
awareness and rebellion. Instead, it’s a gaggle of
Marxist mouthpieces who failed economics and world history. And despite their


ridiculous fairy-tale Christmas lists, the media erected them their very own bully
pulpit cast in 
SCRIPTED
gold.
Anyhow, OWS doesn’t need more grease than I’ve given; however, one
positive of the uprising is worth mentioning: They put “We are the 99 percent”
into the national vernacular. Indeed you are. This cute little 99:1 ratio embodies
an 
UNSCRIPTED
truth: 
Common 99 percent thinking won’t get you uncommon 1
percent results.
Let the crowd do your thinking and you will indeed believe as the
crowd and, unfortunately, find yourself with the results of the crowd. This
systematic brainwashing is how mediocrity is born, lived, and then buried.
The uncomfortable truth is, our beliefs have been brushed and varnished for
years by a brush we haven’t owned. Like an antique chair that’s been painted
over and over, stripping the layers for a fresh coat isn’t as easy as a book in one
hand and a glass of Merlot in the other.
First, old beliefs must be questioned so inattentional blindness is eliminated.
Once the seeds of distrust are planted, they can spawn virally, reprogramming
old 
SCRIPTED
ideas and thought processes, replacing them with new revelations
and new ideas, hence generating new actions. And once the seeds root, your
reticular activating system (RAS) will give you a helping hand.
Rewriting the 
SCRIPTED
OS starts specifically by exposing, and then
polarizing, its eight belief dichotomies. Specifically, when the world thinks
WHITE, you’re thinking BLACK. When the world is BUYING, you’re SELLING.
It’s switching teams from the perennial loser, the 99 percent, to the perennial
winner, the 1 percent. And yeah, its difficulty is likened to a lifelong Chicago
Bears fan abruptly trashing his Ditka sweater and becoming a cheesehead Packer.
Like the 
SCRIPTED
hyperrealities, the eight belief dichotomies are natively
deceptive. In fact, I indict them as cold-blooded scams. Culturally engineered
and universally foisted, the belief scams ritualize the 
SCRIPTED
life paths
(Slowlane/Sidewalk) producing 99 percent results aspired by none. Expose, then
polarize, the belief dichotomies and suddenly your results can hobnob in the
realm of the 1 percent.


CHAPTER 18
BELIEF #1
THE SHORTCUT SCAM: ORDINARY DOESN’T COMPEL EXTRAORDINARY
Little deeds are like little seeds, they grow to flowers or to weeds.

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