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Step 1: FTE
Step 2: 3(B)
Step 3: MP
Step 4: FE
Step 5: KE
Step 6: 4(D)
Result:
UNSCRIPTION
WHERE LIFE CHANGES: THE ENTREPRENEURIAL G-SPOT
Regardless of the framework's presentational style,
UNSCRIPTED
occurs
when all five shapes, the two triangles and the three circles,
intersect in the
middle
and ascend toward self-actualized
UNSCRIPTED
. Hitting this five-point
penta-intersection is figuratively the
entrepreneurial G-spot
—it’s where life
changes. It’s where Sunday night no longer feels like Sunday night. It’s where you
wake up and have already made a day’s wage. This is where you hit yourself over
the head and ask, “Why the hell didn’t I do this twenty years ago?”
I remember my
UNSCRIPTED
“G-spot” moment like it was yesterday. I just
turned twenty-seven and it was one of the happiest days of my life. And get this: I
lived poorly on a mattress in a tiny studio apartment. At the time, my business
was growing. I created an in-demand web service and finally cracked a nut on
finding customers. After walking to the bank and making a deposit, I walked
outside. It was January and the weather on this sunny Arizona afternoon was
stunning— warm with a gentle wind caressing the neighboring palms.
Meanwhile 1,800 miles away in my hometown Chicago, it was just another dark
day of snow, cold, and misery. I took a contented pause, thankful for my recent
choice, and glanced at my bank receipt. It was over $8,000—more money than
I’d ever known. Now I realize that $8K is not a lot of money; basically, it is
bankrupt. However, at that moment in my life, it meant not having to get a job
for at least another year. You see,
that $8,000 bought me one year of freedom
.
Freedom to pursue my dream and what mattered to my heart and soul.
The truth is, the
UNSCRIPTED
dream begins NOT the day you retire or have
millions in the bank, but the day you hit the entrepreneurial G-spot—the day
when the
SCRIPT
retreats and you no longer exist but live.
MICRO-PROCESS + MACRO-PROCESS = SUCCESS
Strip the
UNSCRIPTED
Entrepreneurial Framework naked and you’ll find
two processes fundamental to its execution:
micro
- and
macro-processes
. In
general, a process is an action-series resulting in an outcome. For example,
changing a blown tire is a process. Getting this book into your hands, another
process.
The
micro-
and
macro-processes
scaffold the framework and grease the
entrepreneurial G-spot,
UNSCRIPTED
’s birthplace.
The first subprocess is your
micro-process
. Your
micro-processes
are your
thought patterns—your beliefs, biases, and your ability to self-reflect. It’s how
you think, feel, and interpret the world around you. For example, it’s how you
define money and
think
it’s acquired. It’s how you interpret luck and how you
think
it happens. It’s what you
think
when you see a young kid driving a Ferrari.
It’s about how you look at your choices and their consequences, assuming you
look at them at all.
Unfortunately, your brain and much of its
micro-processes
have been
hardwired by the
SCRIPT
. Like an infection needing eradication, the
SCRIPT
has
written your life rules, providing the mental architecture for autonomic behavior
and knee-jerk thinking. As a result, we simply recycle old beliefs of parental or
ancestral origin without giving thought to the whys behind them. Once wired
together, what’s left is a long list of lies engineering existence. Throw in a bunch
of cognitive biases, proven psychological errors insulating the lies, and voilà—
conventional living wrought by conventional wisdom.
The framework’s second subprocess is a macro-process.
Macro-processes
are
repeated and modified actions
. The words “repeated” and “modified” are critical
to results, changing the action from an event (a solitary action changing nothing)
to a process (an action chain that changes everything).
Macro-processes
spin the
wheel of cause-to-effect, effect-to-consequence, and consequence-to-change.
Random, isolated actions are not macro-processes but impotent macro-events.
The latter is ineffective at creating measurable change.
Effectiveness occurs only
when macro-events become macro-processes.
For example, want six-pack abs? Try working out at the gym once. Yeah, just
once. As an action, one workout has ZERO effect on your appearance. It’s a
random macro-event. However, working out 290 times in the next year—the
macro-process—will give you those abs. Unfortunately, when it comes to
business strategy, many macro-events (and processes) are dynamic and change
with time. What worked five years ago probably doesn’t work today. When
dealing with Internet time, we’re talking six months.
Let me give you an example.
After my first book was released, a reader complained I left out an important
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