Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

FTE’s are memorable and often unmistakable. If you are unsure of yours, more than
likely you have not had one.
FAKING “FUCK THIS”
As you’re reading, you might be thinking, “I’ve already had my ‘fuck this’
event!”
If true, congratulations. Unfortunately, most people 
think
they had a “fuck
this” event but haven’t. What really happened was a “fuck this” moment—a
temporary, irritating slap to the face, but nothing forceful enough to get you off
your ass.
It’s like that old folktale about the lazy dog lying in a gas station. Day after
day, the dog lies there whimpering and moaning. After hearing the dog whimper

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every visit, a customer asks the clerk, “Hey, what’s wrong with the dog?” The
clerk responds, “Oh, he’s just lying on a nail and it hurts.” Confused, the
customer asks, “Then why doesn’t he get up?” The clerk retorts, “I guess it just
doesn’t hurt bad enough.”
The truth is, you will have many moments in life that seem like “fuck this”
events, but they aren’t. A fake FTE is temporary, sometimes lasting only hours,
sometimes days. 
A true FTE shifts interest to commitment
. It pummels excuses
into submission. It’s unbalancing where nothing else matters and priorities shift:
Xboxes are thrown in the attic; cable TV is canceled; and credit cards are paid.
You see, most people are “interested” in entrepreneurship, financial freedom,
and success—but most never commit. Why? 
It just doesn’t hurt bad enough
.
There’s only one way to tell the difference between a fake FTE and a real FTE.
A fake FTE has four threats and any one of them will send you right back to the
SCRIPT
. A real FTE has no threats; to breathe or not to breathe isn’t a conscious
choice—it just happens.
Threat #1: Mediocre Comfort
A real FTE doesn’t care about mediocre comfort. 
Give a man an OK job that
pays just enough to provide mediocre comfort and I’ll show you a man that will
keep his job indefinitely
. This is by design.
In 1926, in an interview published by 
World’s Work
magazine, industrial
titan Henry Ford confesses why he reduced his workers’ labor load from six days
and forty-eight hours to five days and forty hours, all while keeping pay the
same. He said:
It is the influence of leisure on consumption which makes the [five day workweek]
so necessary. The people who consume the bulk of goods are the people who
make them. That is a fact we must never forget, that is the secret of our
prosperity.
He continued:
The people with a 5-day week will consume more goods than the people with a 6-
day week. People who have more leisure must have more clothes. They must have
a greater variety of food. They must have more transportation facilities. They
naturally must have more service of various kinds. This increased consumption will
require greater production than we now have. Instead of business being slowed

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up because the people are ‘off work’, it will be speeded up… This will lead to
more work. And this to more profits.
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Still accepted, the modern five-day, forty-hour workweek is a 
SCRIPTED
tool
for obedience, keeping you occupied, clothed, and fed, and it’s just enough to
keep weekends earmarked as a leisurely celebration officiated by consumption.
As long as your head stays slightly above water, the weekend bribe continues
while the red pill swirls around in your mouth like a Jolly Rancher.
I see this every day, and no, I’m not exaggerating. While my first book
created some life-altering “fuck this” events for my readers, in all honesty, it also
created many failed “fuck this” moments. Hit the “Introduction” section at
TheFastlaneForum.com
 and you’ll witness page after page of them.