Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com



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UNSCRIPTED Life, Liberty, and the Pursuit of Entrepreneurship ( PDFDrive )

AWAKENING THE DREAM
My dreams resurrected on a cold, blustery day, stranded on the shoulder of
State Route 12. I can’t explain what happened. Perhaps it was the suicidal
thoughts or the trauma of hitting rock bottom.
Although I studied entrepreneurship for years, I didn’t transform from
aspiring
to 
being
until my “fuck this” event. Commitment swallowed interest. In
my case, fear washed away. And mediocre comfort turned to pain. 
I had enough
of the nail
.
In the end, my FTE helped me see that I wasn’t born a loser, but born a
chooser
. I was as I chose. That evening, I confessed every circumstance in my life
—my job, my finances, my environment, my business failures—was simply
threaded to my choices. From that day forward, I took responsibility. I started
thinking about how I thought and how I chose.
Several months after my FTE, with no fear, I abandoned Chicago and moved
across the country to Phoenix, Arizona. I traveled light: a mere $900, a rusty
Buick, and a few personal belongings. I committed to entrepreneurial success
and would do anything to make it happen.
And that limousine job would be the last job I ever had.
My last paycheck.
My last boss.
My last Monday through Friday.
In hindsight, awareness followed by a profound “fuck this” event marked an
inauguration, the day my dreams rebirthed from a mathematical impossibility to
a profound probability. (I detail my early entrepreneurial days in my first book,
The Millionaire Fastlane
.)
One of my haters recently accused me of “selling a dream.” Gee, why are
anonymous Internet geniuses living in attics so perceptive? As for “selling a
dream,” that’s exactly what I’m doing.
You see, most people live their life while stalked by dark shadows, the rotting
corpses of their dead dreams. Those shadows materialize early in life, usually
right after your teachers, parents, or whoever told you, “That’s not realistic.” And
then youthful dreams slowly decay into fairy-tales: winning the Powerball,
getting discovered on 
American Idol
, or winning some huge lawsuit because hot
coffee spilled on your lap.
Want to know why everyone is so miserable?


The answer is simple: 
they’ve given up
.
People who say, “He’s selling a dream,” don’t have proxy to anything but
their own mediocrity. It’s like playing poker with transparent cards—the hand is
dead by the flop, so why bother trying? Nope, just fold. Meanwhile, your life is
big-blinded to the pot while everyone else plays for it.
Yes, mediocrity’s vast cemetery of dead dreams loves company. And so do
media companies, casinos, and state lottery coffers. What these fools can’t see is
that 
pursuing the dream is the dream itself
. It’s the process. The failures, trials,
and tribulations. It’s the self-growth, the self-awareness, and the self-discovery
that occur during a dream pursuit. 
To sell the dream is to awaken the dream—
and once it’s alive, you become alive.
Some of the world’s great entrepreneurs, inventors, and innovators live the
UNSCRIPTED
dream. A few plowing their passions into the world are Elon
Musk, Lori Grenier, Bill Gates, Arnold Schwarzenegger, and Sylvester Stallone. A
few others in history are Benjamin Franklin, Henry Ford, Sam Walton, and Ray
Kroc. Heck, you could even say Jesus Christ was 
UNSCRIPTED
. The common
thread is these men broke the rules for their time. They didn’t stick to the
SCRIPT
or cave to cultural norms.
However, don’t let the famous names and transcendent biographies scare
you; you don’t need to father a religion or be the richest man on the planet to
UNSCRIPT
. Once you have the formula, 
UNSCRIPTED
can be anything minus
the notoriety, and definitely minus the crucifixion. You won’t need a start-up
with $20 million in Series-A funding or an Instagram account with ten gazillion
devout followers.
What you do need is better probabilities and a better system to fight the fight.
While the 
SCRIPTED
OS is the bear in battle, we have a secret weapon that can
change our odds: The 
UNSCRIPTED
Entrepreneurial Framework. Let’s get to
executing a change that changes results.
An extraordinary life will require an extraordinary story. Whenever hardships,
failures, and struggles are encountered, you are simply drafting the story.



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