Understanding consumer online shopping behaviour from the perspective of transaction costs

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3.6.1 Antecedents of Consumer TCs
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3.6.2 Consequences of Consumer TCs
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3.6.3 Customer Satisfaction as a Mediating Variable
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3.6.4 Risk-Bearing Propensity and Perceived Enjoyment as
Moderating Variables
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3.6.5 Differences Cross Product Categories
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3.7 CHAPTER SUMMARY
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CHATER 4: METHODOGLY
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4.1 CHAPTER OVERVIEW
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4.2 RESEARCH METHODS
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4.3 SAMPLE
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4.4 DATA COLLECTION
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4.5 QUESTIONNAIRE DEVELOPMENT
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4.6 MEASURES
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4.7 INSTRUMENT VALIDITY AND RELIABILITY
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4.8 COMMON METHOD VARIANCE
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4.9 DATA ANALYSIS TECHNIQUES: STRUCTURAL EQUATION 
MODELLING
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