Understanding consumer online shopping behaviour from the perspective of transaction costs



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2.5 CHPATER SUMMARY AND RESEARCH QUESTIONS
.................................. 84
CHAPTER 3: THEORETICAL BACKGROUND AND RESEARCH 
FRAMEWORK
..................................................................................................... 88
3.1 CHAPTER OVERVIEW
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3.2 TCT
................................................................................................................................. 89 
3.2.1 The Assumptions of TCT
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3.2.2 The Dimensions of the Transaction
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3.2.3 The Basic Propositions of TCT
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3.3 APPLYING TCT IN ONLINE SHOPPING
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3.3.1 The Explanation of TCT on Online Consumer Behaviour
...................... 94 
3.3.2 TCT as an Integrative Theory
..................................................................... 99 
3.3.3 The Conceptualization of Consumer TCs of Online Shopping
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3.4 IDENTIFYING ANTECEDENTS OF CONSUMER TCS OF ONLINE 
SHOPPING
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3.4.1 Dimensions of the Online Transaction
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3.4.2 Antecedents of Consumer TCs
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3.5 CONCEPTUAL MODEL OF CONSUMER TCS OF ONLINE 
SHOPPING
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3.6 HYPOTHESES DEVELOPMENT
............................. 

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