Understanding consumer online shopping behaviour from the perspective of transaction costs

 
Journal publications: 
 
Gao. L, Bai, X. & Parker, A. 2015. Understanding sustained participation in virtual 
travel communities from the perspectives of IS success model and flow theory, 
Journal of Hospitality and Tourism Research (Forthcoming)
.
Gao. L & Bai, X. 2014. Online consumer behaviour and its relationship to website 
atmospheric induced flow: Insights into online travel agencies in China. 
Journal of 
Retailing and Consumer Services
, 21 (4): 653-665.
Gao, L. & Bai, X.2014. An empirical study on continuance intention of mobile social 
networking services: Integrating the IS success model, network externalities and flow 
theory. 
Asia Pacific Journal of Marketing and Logistics
, 26 (2): 168-189.
Gao, L. & Bai, X. 2014. A unified perspective on the factors influencing acceptance 
of internet of things technology. 
Asia Pacific Journal of Marketing and Logistics
, 26 
(2): 211-231.
Conference publications and presentations: 
 
Gao, L. & Bai, X. 2013. Understanding website atmospherics-induced flow of online 
shopping for tourism products and services. 
Proceedings of the 2013 Australian and 
New Zealand Academy of Management Conference
, Hobart, Australia. 

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Gao, L. & Bai, X. 2013.Understanding emotional and rational routes influencing 
repurchase intention in online settings. 
Proceedings of the 2013 Australian and New 
Zealand Academy of Marketing Conference
, Auckland, New Zealand 
Gao, L. & Bai, X. 2012. Exploring factors affecting consumers' intention to use IoT 
technologies in China. 
Proceedings of the 2012 Australian and New Zealand 
Academy of Management Conference
, Perth, Australia. 
Liang, F. & Gao, L. 2011. An institution-and culture-induced dualistic approach 
towards Guanxi management: a case of Chinese migrant entrepreneurs in Australia. 
Proceedings of the Academy of International Business Southeast Asia Regional 
Conference
, Taipei, Taiwan.