Understanding consumer online shopping behaviour from the perspective of transaction costs

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UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM 
THE PERSPECTIVE OF TRANSACTION COSTS 
By Lingling Gao, B.A. Computer Science (SCNU), M.I.B (UTAS) 
Submitted in fulfilment of the requirements for the degree of
Doctor of Philosophy 
University of Tasmania 
(April, 2015) 

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DECLARATION 
I declare that this thesis contains no material which has been accepted for a degree or 
diploma by the University or any other institution, except by way of background 
information and duly acknowledged in the thesis, and to the best of my knowledge 
and belief no material previously published or written by another person except where 
due acknowledgement is made in the text of the thesis, nor does the thesis contain any 
material that infringes copyright. 
Date
02 / 04 / 2015 

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AUTHORITY OF ACCESS 
This thesis may be made available for loan. Copying and communication of any part 
of this thesis is prohibited for two years from the date this statement was signed; after 
that time limited copying and communication is permitted in accordance with the 
Copyright Act 1968. 
Date
0 2 / 04 / 2015 

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iv
STATEMENT OF ETHICAL CONDUCT 
The research associated with this thesis abides by the international and Australian 
codes on human and animal experimentation, the guidelines by the Australian 
Government's Office of the Gene Technology Regulator and the rulings of the Safety, 
Ethics and Institutional Biosafety Committees of the University.