Understanding consumer online shopping behaviour from the perspective of transaction costs

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4.10 CHAPTER SUMMARY
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CHAPTER 5: DATA ANALYSIS
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5.1 CHAPTER OVERVIEW
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5.2 DATA CLEANING AND SCREENING
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5.3 PROFILE OF THE SAMPLE
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5.4 PRELIMINARY METHOD OF DATA ANALYSIS
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5.5 PRELIMINARY RESULTS
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5.6 OVERALL MEASUREMENT MODEL
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5.7 STRUCTURAL MODEL
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5.8 TESTING FOR MEDIATION
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5.9 MULTIPLE GROUP ANALYSES: TEST OF MODERATORS
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5.10 TESTING FOR MODEL DIFFERENCES ACROSS PRDOCUT 
CATEGORIES
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5.11 CHAPTER SUMMARY
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CHAPTER 6: DISCUSSION AND CONCLUSION
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6.1 CHAPTER OVERVIEW
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6.2 DISCUSSION OF RESULTS
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6.2.1 Antecedents of Consumer TCs
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6.2.2 Consequences of Consumer TCs
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