Understanding consumer online shopping behaviour from the perspective of transaction costs

Journal of Electronic Commerce in Organizations, 
5 (4), 39-54. 

---

380
Kahneman, D. & Tversky, A., 1972. Subjective probability: A judgment of 
representativeness. 
Cognitive psychology, 
3 (3), 430-454. 
Kahneman, D. & Tversky, A., 1979. Prospect theory: An analysis of decision under risk. 
Econometrica: Journal of the Econometric Society, 
47 (2), 263-291. 
Kamakura, W.A. & Wedel, M., 2000. Factor analysis and missing data. 
Journal of Marketing 
Research, 
37 (4), 490-498. 
Karahanna, E. & Straub, D.W., 1999. The psychological origins of perceived usefulness and 
ease-of-use. 
Information & management, 
35 (4), 237-250. 
Karayanni, D.A., 2003. Web-shoppers and non-shoppers: Compatibility, relative advantage 
and demographics. 
European Business Review, 
15 (3), 141-152. 
Kassim, N. & Abdullah, N.A., 2010. The effect of perceived service quality dimensions on 
customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural 
analysis. 
Asia Pacific Journal of Marketing and Logistics, 
22 (3), 351-371. 
Kaufman-Scarborough, C. & Lindquist, J.D., 2002. E-shopping in a multiple channel 
environment. 
Journal of Consumer Marketing, 
19 (4), 333-350. 
Kautonen, T., Gelderen, M. & Fink, M., 2013. Robustness of the theory of planned behavior 
in predicting entrepreneurial intentions and actions. 
Entrepreneurship Theory and 
Practice
, 25 (4), 314-326. 
Kaynak, H., 1997. 
Total quality management and just-in-time purchasing: Their effects on 
performance of firms operating in the u.S.
New York: Garland. 
Keaveney, S.M. & Parthasarathy, M., 2001. Customer switching behavior in online services: 
An exploratory study of the role of selected attitudinal, behavioral, and demographic 
factors. 
Journal of the Academy of Marketing Science, 
29 (4), 374-390. 
Keil, M., Tan, B.C., Wei, K.-K., Saarinen, T., Tuunainen, V. & Wassenaar, A., 2000. A 
cross-cultural study on escalation of commitment behavior in software projects. 
MIS 
quarterly, 
24 (2), 299-325. 
Kelloway, E.K., 1995. Structural equation modeling in perspective. 
Journal of 
Organizational Behavior, 
16 (3), 215-224. 
Kelloway, E.K., 1996. Common practices in structural equation modeling. 
In
Cooper, C.L. & 
Robertson, I. eds. 
International review of industrial and organizational psychology. 
Chichester, UK: John Wiley & Sons. 
Kerlinger, F.N., 1973. 
Foundations of behavioral research. 
: Inc New York, Holt, Rinehart 
and Winston

---

381
Ketabi, S.N., Ranjbarian, B. & Ansari, A., 2014. Analysis of the effective factors on online 
purchase intention through theory of planned behavior. 
International Journal of 
Academic Research in Business and Social Sciences, 
4 (4), 374-382. 
Khalifa, M. & Liu, V., 2007. Online consumer retention: Contingent effects of online 
shopping habit and online shopping experience. 
European Journal of Information 
Systems, 
16 (6), 780-792. 
Khare, A. & Rakesh, S., 2011. Antecedents of online shopping behavior in india: An 
examination. 
Journal of Internet Commerce, 
10 (4), 227-244. 
Kim, B. & Han, I., 2009. What drives the adoption of mobile data services? An approach 
from a value perspective. 
Journal of Information Technology, 
24 (1), 35-45. 
Kim, D.J., Ferrin, D.L. & Rao, H.R., 2008. A trust-based consumer decision-making model 
in electronic commerce: The role of trust, perceived risk, and their antecedents.