Туризм, таълим ва и қ тисодиёт тармо қ лар

Список использованных источников 
1.
AFIT (2000) 
Tourisme associatif: étude sur les clientèles familiales
. Paris: 
Cahiers de l’AFIT.
2.
Bouyer, C. (1992) 
Le tourisme associatif familial en France de 1945 à 1990
. 
Mémoire de recherche de DESES, Université de Paris I.
3.
Boyer, R. (1986) 
Théorie de la régulation: une analyse critique
. Paris: La 
Découverte.
4.
Caire, G. (2002) 
Economie de la protection sociale
. Paris: Bréal. 
5.
UNAT (2006) 
Le tourisme associatif: une réalité économique et sociale
. Paris: 
Union Nationale des Associations de Tourisme. 

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37 
USAGE OF ELECTRONIC MARKETING FOR SPHERE OF 
TOURISM 
Dilmonov K.B., Lecturer,
Bukhara State University 
Availability of electronic atmosphere by the result of the development of global 
information and communicative technologies and the large number of companies using 
the opportunities of this atmosphere in their working process is the most significant 
mark of economics. Todays` businessmen are actively using opportunities of 
information technologies. In most cases, the usage degree of it signs the success of 
running business, and its place in inner and outer world market. 
Appearance and development of the Internet on twentieth century is significant 
achievement. In Uzbekistan information-communication technologies and Internet 
such as mobile internet is intensively developing and popularizing harmoniously with 
world tendency. Nowadays the users of the Internet are more than 10 million 200 
thousand people or one third of people of our country. In our Republic the working 
system of the Internet is more than 4 times and the speed of connecting to the Internet 
is more than 1,5 times. 
The Internet creates a good atmosphere. With the help of it the company can 
advertise its manufactured goods, carry marketing research, after trading it can 
continue communication with its clients. Private and not big companies are widely 
using electronic marketing based on information technologies.
With the development of tourism not only the place and role of participants of 
tourism and relations of them, and also philosophy of economic proceeding has been 
changed by the touristic marketing. System of worldwide information has made 
inefficient the way of traditional marketing going. Specialists working on the sphere of 
service wanting to use efficiently the opportunities of new electronic connections 
should take into consideration of that. There was a time that people could not imagine 
of computers fulfilling their difficult work in a few seconds.
Tourism has become one of the most profitable spheres. It consists of tickets, 
tickets of different transportation tools, booking system of hotels and trips. Nowadays 
there are representations of different huge systems such as Amadens, Gabriel, Sabre, 
World Spar, Apollo and others in Uzbekistan. Apart from that the significance of 
worldwide information system – Internet is exceeding. 
Internet technologies are helping to minimize expense spending on international 
telephone talks and sending fax in touristic companies. Year by year the number of 
touristic companies using the system to book tickets and rooms in hotels is going up. 
Such systems give a chance to book room in hotel without leaving workplace and 
inform about price and choices. Before for these, it required long time and money. 
Nowadays agencies in systems are using last news, not last-year information. 
There is a chance to watch a video or pictures about touristic goods, and read 
comments leaving from other users about that good. You can model your trip, adopt it 
for yourself. Tour agencies are rich of advertisements and interesting suggestions. 
Electronic marketing is accomplishing electronic function by the Internet, 
information technologies and telecommunication systems. Electronic marketing is also 

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38 
called internet marketing, web marketing, online marketing or digital marketing. It 
plays a significant role in tourism industry and business.
To increase the role of function of marketing in electronic market it is necessary 
to develop following terms and factors: 

extension of the sectors of Internet network in our Republic; 

acceleration of preparing specialists of electronic business; 

development of infrastructure and info structure; 

increase the ability of payment of population and literacy about information 
technology; 

attract native and foreign investment for financing large-scale projects of 
developing network in the regions of Republic; 

enriching the native information resource with important information on the 
Internet; 

heightening functions of online shopping; 

creating legal stands to regulate connection tools and increasing developing 
process; 

preparing educational specialists and users of electronic marketing. 
Methods of electronic marketing are: 
1.
Search Engine Marketing; 
2.
Display Advertising; 
3.
E-mail marketing; 
4.
Blog marketing; 
5.
Social media marketing; 
6.
Mobile marketing. 
Search Engine Marketing is finding a lot of information with key word on 
searching systems such as google, yahoo, yandex. Every company and organization 
wants to be on the 1
st
page of searching page. By the statistical records 70% of people 
do not open more than 3 pages of finding results. The higher the rating is, the more 
sales of products and service of the company. 
Display Advertising is an advertisement located on upper, down, right and left 
parts of frame shape showing pictures, text and video. The special in it is passing on 
the page giving a lot of information by the click of computer mouse on a small place. 
Nowadays a lot of mass blogs are using advertising banners of tourism. 
E-mail marketing is sending information connected with business to a group of 
people to their e-mail address. In this the methods of opt-in and opt-out are widely 
used. If opt-in method is voluntarily getting information on their e-mail, the opt-out 
method is rejecting getting message from the 1
st
message of the addressee. Spam is not 
supported on e-mail marketing. Spam is compulsory messages coming to e-mail from 
unknown addressee.
Blog marketing is implementation marketing by the special web blogs for special 
theme. The specialty of it is the connection with social media marketing. Well-
developed touristic blogs give a lot of beneficial information for future consumer.
Social Media Marketing is the implementation of marketing function with the 
help of social network, thematic blogs and photo and video portals. 

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39 
Social Media Marketing is a small square having wide-ranged opportunity, 
companies in different sectors of business run their work communicating with 
consumers by the help of social networks. Social networks creates an opportunity to 
set communication with users, organizing long-term relations with their consumers, 
supporting company`s position and branding, increasing sale, developing relations of 
business. On the pages of social networks companies publish different ideas and 
comments about service and product, allocate pictures, videos and presentation 
materials, carry regular communication with consumers.
The purpose of social media is to communicate with people sharing the same 
interests or activity. Mutual communication is fulfilled by inner e-mail address or 
system of exchanging messages.
Social networks, as other means of electronic marketing such as searching 
optimization, contextual and banner advertisements and traditional means of 
advertisements such as outer and television advertisements, have its advantages, such 
as: 
1.
Users have the tendency to share the information, which is interesting for 
them, with their close people. This is reflected in social networks. With correct 
approach to this feature it is possible to spread maximally.
2.
In this mechanism so-called vires, which is spread rapidly, marketing is 
created, interest connected with the brand, users themselves disperse interactive 
supplements. Videos, info graphics and others can be considered as most used virus. 
Social networks are based on the principle of “Wireless network”, there are 2 
approaches: 
First approach – mutual distribution, which means user sends information about 
the product to his/her surrounded people or pays attention to the content connected with 
this product.
Second approach – social distribution, which means user distributes the content 
interesting for him/her to his/her auditory with special mechanism of social network ( 
on Facebook and vkontakte “Share”, on Tweeter “Retweet” commands). 
From the point of view of marketing the second approach is much more efficient, 
because it includes more auditory. In such case the task of marketolog is to identify 
interests of auditory to distribute the information about product or company, to 
understand leading motivation and on this base to prepare quickly spreadable 
interesting text, pictures or videos.
Generally, apart from the fact of idea of virus marketing occupying mind of 
specialists, the active development of the Internet and, especially, on social networks 
this idea is admitted and popularized. 
This case creates too important condition for online marketing virus, the news 
get spread quickly, it sets fast and indivisible communication among people and creates 
an opportunity to understand and get the media information. 
Mobile marketing is accomplishing the marketing actions with wireless 
telephones, phone equipment, telecommunication technologies and systems.
As disadvantages of electronic marketing, the followings can be considered: 

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40 
-
Dependence on speediness of the Internet. If any company creates its web 
page in huge and complicated form, it takes too much time for users to download and 
get information from it and at the result, it passes to another web page. 
-
One of the factors is payment. Nowadays most users of the Internet do not 
believe in payment with electronic way and that is why they refuse to use it. 
-
Availability of cheating. The case of not delivering product or service to the 
consumerafter paying for any product or service. 
As a conclusion there are achievements of electronic marketing: 

Rising to the world market. Using of electronic marketing by companies gives 
an opportunity of endless expansion and rising to the degree of world marketing from 
native and inner market; 

Taking into consideration of Internet information, which means whether 
company runs its action or not, or for which product there are more demands, all these 
are created by the Internet;

Saving money, this means not excess payment for advertisement. Speed of it 
with which not time-consuming to get necessary results; 

Speediness of exchanging information. Consumers can get important 
information about necessary product by Internet searching system or order needful 
product.

Creates competition. Big or small companies manufacturing goods compete 
between themselves which is comfortable for consumer. 
Electronic marketing activities shown above come out propose and reviews, 
today`s task is to employ opportunities of electronic marketing widely, which are come 
out opportunities of information technologies.