The skills you need guide to interpersonal skills



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2 Advanced Communication(1)

Ensure it is genuine.
Insincerity is easily detected and will 
undermine your efforts to build up the person’s self-esteem.
• 
Remember that positive reinforcement is more effective than 
negative reinforcement.
Compliments will be remembered much 
more readily and happily than criticism.
If a compliment is not appropriate, then find a way to say thank you or offer some 
praise instead.


108
2.
ADVANCED COMMUNICATION SKILLS
PERSUASION AND 
INFLUENCING SKILLS
Another category of potentially difficult communication situations is where you 
need to persuade or influence others.
This situation arises almost every day, whether it is getting your teenager to 
tidy their room, or your pre-schooler to get dressed, or a colleague to attend a 
meeting on your behalf. Some people seem to be able to do it effortlessly, and 
almost without anyone noticing, whereas others fall back on the power of their 
position to enforce what they want.
Persuasion skills can be learnt just like any others, and they are a key part of being 
able to influence others to achieve your goals and objectives.
WAYS TO INFLUENCE AND PERSUADE
Nagging
We all know people who aim to persuade by talking constantly. They seem to 
think they can grind others into submission, by simply reiterating their point 
of view constantly. This, basically, is nagging. And it does sometimes work, of 
course, because their colleagues or family give in solely to get some peace. 
But as a general rule, others persuaded in this way probably have not bought 
into the idea and are not committed to it.
This means that when the going gets tough, the idea could easily 
just wither and die.

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