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2.
ADVANCED COMMUNICATION SKILLS
USING BAKER’S STRATEGIES
Each of these styles is likely to be effective in particular situations.
For example, collaborators may be particularly
effective in professional
organisations such as schools and hospitals,
where line management
arrangements are less important than professional respect.
However, in many situations, effective persuaders
and influencers will use
all four strategies, to combine emotion and
logic in the most powerful way,
and ensure that they appeal to everyone.
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