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2.
ADVANCED COMMUNICATION SKILLS
Influencing approach: Logical/Emotional
The two types of influencing approach are logical and emotional.
The logical
approach appeals to reason, and therefore works through the mind.
Logical
persuaders tend to rely on facts and figures, and being ‘right’.
The emotional
approach works through feelings and therefore appeals to the ‘heart’. It has to
‘feel right’ to the listener.
Tim Baker’s framework takes these
two styles and approaches, and brings them
together
to create
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