The skills you need guide to interpersonal skills


four different influencing strategies



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2 Advanced Communication(1)

four different influencing strategies
(see diagram).
1. 
Motivators
Motivators use emotion, and tend to be good at creating a compelling vision.
They set out their stall clearly, showing those they want to persuade how the 
world could be, building morale in the process.
The classic example of motivation used to persuade is Martin Luther King’s 
“I have a dream…” speech, and others who used this style effectively include 
John F. Kennedy (“We choose to go to the moon…not because [it is] easy, but 
because [it is] hard…”). Political rhetoric is often in this style, because many 
political decisions are not driven by logic, but by political views and emotions.

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