The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

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GLOSSARY
socialized. The process of learning one’s culture and how to 
live within it (not a good thing in this context).
social networking. Online communities of people who share 
interests and/or activities or who are interested in explor-
ing the interests and activities of others. Most social net-
work services are Web-based and provide a variety of 
ways for users to interact, such as by e-mail and instant 
messaging.
social norms. A principle of right action binding upon the 
members of a group and serving to guide, control, or reg-
ulate proper and acceptable behavior.
Social Security. Primarily a social insurance program providing 
social protection or protection against socially recognized 
conditions, including poverty, old age, disability, unemploy-
ment, and others.
society. A group of humans characterized by patterns of 
relationships between individuals who share a distinctive 
culture or institutions.
soft economy. An economy that is lacking robust strength, 
stamina, or endurance.
solicit. To try to obtain, usually by urgent requests or pleas.
solution. (1) An action or process of solving a problem; (2) an 
answer to a problem.
spend. (1) To pay money, usually in exchange for goods or 
services; (2) to use a resource, such as time.
sphere of infl uence. The area in which an individual has the 
power to act or produce an effect without apparent exer-
tion of force or direct exercise of command, usually due to 
a relationship, authority, or reputation.
stall. To hold off, divert, or delay by evasion or deception.
standards. Something set up and established by authority as 
a rule for the measure of quantity, weight, extent, value, 
or quality.
Steve Jobs. Cofounder and CEO of Apple.
stream. (1) A steady succession (as in words or events); (2) a 
constantly renewed or steady supply.
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Glossary